The EnviroTrend concept was born in 2006 after spotting a gap in the market - the lack of attractive "green" bags. EnviroTrend then decided to develop their own range of "green", environmentally-friendly products which could act as an alternative to buying a new plastic shopping bag each time you shopped. The companies fashionable reusable shopping bags and rucksacks are both compact and fold away so they are easy to transport as well as looking great.